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Up dated
Bravissimo sizes up staff
posted 10/04/2008 expires 10/07/2009

Carol Saint with Bravissimo bra fitters. Every year around 97 women request to have breast reduction surgery at the Royal Free Hospital when all most all of them need is a correctly fitted bra.

The company Bravissimo has been working with the plastic surgery unit for six years, showing women how they can avoid the operation if they are fitted with the correct bra.

Last week the company held a mass bra fitting service attended by nearly 250 women working at the Royal Free Hospital. The vast majority of women were surprised to learn they had been wearing the wrong size of bra.

Carol Saint, a nurse who works with women who undergo breast reduction surgery, said It was a great event. We are delighted to have helped hundreds of women find the correct size of bra. ?

To date, 100% of those fitted have been wearing the wrong size, overestimating the width of their back and underestimating cup size.  This results in the weight of the breasts being carried by the shoulders rather than supported around the chest, and contributes to back pain.

Kath Brown, a spokeswoman for Bravissimo, said: A well-fitted bra can really transform how you look and feel about yourself and we were delighted to be able to share this with so many women. We have all had so much fun, it has been fantastic.

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Our Mission Statement:

Dream Fit Boutique is passionate about women feeling & looking beautiful. We provide women with more confidence, "lifting" them up to take on the day and night. We specialize in professional bra fitting for small to large busted women & hard to fit sizes.

But we're more than that... 
We offer bras of all sizes that are typically not found in the large department stores. Our bras our beautiful and sexy. Our bras range in band sizes 28 to 48 and cup sizes A to N.

We have cup sizes: A B C D DD E F FF G GG H HH J JJ K L M and N.
According to Wikipedia, the results of a number of reports, surveys and studies in different countries show that between 80% to 85% of women are wearing incorrectly fitted bras. The most common mistake is wearing a bra which is too loose around the back (the band is too big) and too small in the cups. Most women who think they should wear a 36C bra should actually be wearing a 34D, 34DD, 32DD, or a 32E, with the true size being a 34DD. 

In November 2005, Oprah Winfrey produced a show devoted to bras and bra sizes, during which she revealed research that 8 out of ten women are wearing the wrong bra size. 

A whopping 80 percent of women wear the wrong bra size, estimates Tracy M. Pfeifer, M.D., a board certified plastic surgeon in New York City. "Most women mistakenly believe they're a size they're not," she says. "Over time, this can cause big problems, and the larger the breasts, the bigger the concerns." Besides being uncomfortable, ill-fitting bras can contribute to chronic headaches, back pain, tingling in the arms, restricted breathing, abrasions, rashes and breast pain, especially during exercise.
5 Signs You Are Wearing the Wrong Size bra -- Think Healthy!
by Susanne Persaud
Tips for a better fit:
1. Spillage: If your breasts fill over the top or sides of your bra, increase the band and/or cup size. 
2. Puckering: If cups wrinkle or pucker, choose a smaller cup size.
3. Riding up: A bra should fit snuggly. If it creeps up in the back, and the front falls down, trade it in for one with a tighter band. 
4. Jutting: The underwire isn't flush against your rib cage; it should be.
5. Grooves: If your straps dig into your shoulders, try a style with wider straps or a different cup size (bigger or smaller) or loosen your straps. Actually, your bra straps are only 10 to 20 percent of the fit of your bra.

The best way to ensure a perfect fit is to go to a specialty bra shop to be professionally fitted!

After being fitter for a new bra, Ann said, "I can't wait to tell my husband what size I am now."

"My shoulders stopped hurting. I'm standing taller and looking thinner," said Jane.

"I feel like I look like I have lost 10 pounds," Kathy said.

"My posture has improved and so has my self-esteem," said Tanya.

"I no longer need to readjust and put "the girls" back into place after bending over. Plus, my shirts fit much smoother, and I no longer have the divots on my shoulders," remarked Kristy.

Laurie added, "I love the quality of my new bras, and the way they make me look and feel. They are so comfortable!"

Jamie S. of Lincoln, Nebraska exclaimed, "I love Dream Fit Boutique! The staff is so friendly and helpful! I never had bras so comfortable or well fitted! I was surprised on how much better my shirts looked and better I felt. I appreciate how much time Doris spends to make sure I get the fit I need."

Other comments heard by women shopping in our store:

Women shopping in Dream Fit Boutique have told us that before finding us, they had to either go out-of-state or order on-line in an attempt to find the right bra size. Even then, the bra they bought did not fit right! 

Women have said they had been wearing the wrong bra size for years because they didn't know there were bras that were available in sizes above a DDD. They were so overwhelmed in finding a bra that actually fit and was comfortable that they cried with joy.

Three days prior to her wedding, a young woman came into the store looking for a strapless bra to wear under her wedding dress. She was pleasantly surprised to find it in Dream Fit Boutique. She said she had traveled at least 180 miles to find the right bra size before finding us.

While shopping for a swimsuit in our store, a woman found the perfect suit to fit. She felt that, "Now, for the first time in years, I am able to go out in public in a suit that is flattering and actually makes me appear 10 pounds slimmer!"

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